In 1980, the South Florida PGA Section had an annual revenue of $96,000 and an annual cost of doing business of $110,000. The South Florida PGA Foundation and the Junior Tour had yet to be established, and the South Florida PGA GolfPass program, the largest source of net revenue to the Section today, was not even a thought.
This and much more would soon change as Kevin Marrone, a 2009 South Florida PGA Hall of Fame inductee, secured the reigns as Executive Director of the South Florida PGA in 1981.
Before moving to the Section, Marrone served as the General Manager of Jacaranda Golf Club in Plantation, Florida. Dave Anderson, a PGA Professional at Jacaranda, mentioned the opening at the Section to Marrone. Interested in the position, Marrone spoke with SFPGA Section President Roger Kennedy Sr., PGA.
While learning more about the operation, Kennedy shared the Section's financial state. After hearing this, Marrone questioned how he would be compensated, to which Kennedy replied, "That is up to you to figure out."
Marrone accepted the challenge, walking into an office that consisted of himself and a secretary. For the next 25 years, Marrone would grow the Section exponentially, building the staff and developing integral programs, such as the South Florida PGA Junior Tour, Foundation, and GolfPass, allowing the Section to thrive for decades.
"Kevin was just so organized and forward-thinking," said Kennedy. "He quickly became the best Executive Director in the country."
First, the South Florida PGA Junior Golf program which recently celebrated its 25th anniversary. With the help of Junior Golf Committee Members Don Law, PGA, and Bobby Brown, PGA, the trio developed the Junior Tour with a strong emphasis on providing an affordable, competitive playing opportunity while providing young athletes an avenue to college.
The Tour started with six events annually for around 70 juniors, which quickly doubled the following year due to the increase in demand. Shortly after, a second Tour was created to give more opportunities while running each event to the "PGA TOUR Level," recalled Law.
Marrone's support was invaluable to Law, allowing him to confidently bring new ideas to the table.
"He bought into it, lock, stock, and barrel," said Law. "I can't overstate the importance of having that kind of support because it would have never worked out. I was fortunate to work with Kevin."
The program has grown to heights even Marrone and Law did not envision. With a membership of 1,300 plus, the program has three competitive Tours and administers nearly 100 events annually.
"The creation of the Junior Golf Program allowed us to meet some of the most amazing and wonderful people," recalled Marrone. "It was certainly my number one accomplishment."
Next, the South Florida PGA GolfPass program, which has grown to be the Section's largest source of net revenue and has consistently broken sales records year after year.
The GolfPass originally started as the Florida Passport, a golf-playing program that covered the entire state of Florida and included partnerships with the South and North Florida PGA Sections. The program was eventually dismantled, but Marrone secured the south Florida territory, resulting in the South Florida PGA GolfPass, a summer playing program with more than 100 courses.
During its initial stages, the GolfPass was limited to well under 5,000 purchasers; today, more than 14,000 were sold this year alone.
"It does not surprise me that it continues to grow because of the people I worked with all those years," explained Marrone. "They were stars, no question about it."
Lastly, the South Florida PGA Foundation, the heartbeat of the SFPGA. As the Section continued to grow at astronomical rates, Marrone identified a greater need for community involvement. Starting at the base level, the Foundation began spreading its mission to local facilities as a way to raise money for college scholarships and to support Junior Golf.
Because of Marrone's effort in putting the Section in a great financial position and with the leadership of Tom Wildenhaus, PGA, Michael O’Brien, and Kevin Murphy, PGA, the SFPGA Foundation took off in 2010 to positively impact the South Florida community on and off the golf course. Focusing on youth, military, and families as the three pillars, the Foundation has impacted over 15,000 individuals.
"When he retired, we had one direction, which was up because it was all there for us. It was all set in motion, and all we had to do was follow through," explained Wildenahus.
These programs are just three examples of the commitment and dedication made to the South Florida PGA, not only during Marrone’s time as Executive Director but proceeding his tenure leaving the Section in a financial position to continue to grow.
While all of these programs have evolved into incredible Section assets, they would not have been possible without the business decisions Marrone made to set the Section up for further success.
"His business acumen, his ability to read through contracts and dissect those kinds of things, was really cool to be a part of," said Wildenhaus. "He really did set the Section up in a good, solid financial foundation which allowed us to do the things we do today."
Humble about his triumphs and accomplishments, Marrone credits his success to the people around him, who made the Section what it is today.
"I can't stress it enough. I'm blessed to have the people who worked with me in the Section," explained Marrone. "I kind of directed a lot of things, but there were many people behind me that had a far larger impact than many people know."
In another effort to allow the Section to grow, Marrone hired Geoff Lofstead as Director of Operations in 2002, and a succession plan was developed for his ultimate retirement at the end of 2008.
“Kevin taught me a great deal about how to work with a board, and his business acumen was second to none,” explained Lofstead. “So much of our success today is a direct result of having such a solid foundation of programs, leadership, and financial stability when he retired.”
When Marrone retired in 2008, the Section had grown to six full-time employees and an annual budget ten times greater than what Marrone had adopted. The Section and Foundation now operate with a budget in excess of $6 million and a full time staff of 13.
"I can't tell you how he did it; he brought us from practically nothing to where we are now," exclaimed Kennedy.
GET IN TOUCH
PHONE
ADDRESS
7201 Georgia Ave.
West Palm Beach, FL 33405
HOURS OF OPERATION
8:30 AM - 4:30 PM ET
QUICK LINKS
Powered by Long Drive Agency ⛳️
Powered by Long Drive Agency ⛳️