Every golfer has a point in their career where they have struggled with their swing, ultimately causing less than desirable play. When this happens, golfers will go to the extreme to find a solution, but when you are a two-time major champion with access to the best coaching in the world and that still doesn’t work, where do you turn next?
In 2000 an infomercial played during commercial breaks on the golf channel, caught the attention of Masters and Open Champion, Sandy Lyle who at the time, was struggling with his game. The infomercial was by a company called Natural Golf, a method instruction company that taught the legendary Moe Norman, single-plane swing method.
Lyle was intrigued by the method and called the 1-800 number on the infomercial. A young man answered the phone, unaware of who was on the other line until Lyle introduced himself. Catching the young man off guard, he responded, “you mean the seven-iron out of the bunker to win the Masters, that Sandy Lyle?”
From there, Lyle was connected with the President of the company, who connected Lyle with his Director of Instruction and current Keiser University Instructor, Ken Martin, PGA.
Ecstatic about the opportunity, Martin took a trip to meet Lyle at his Ponte Vedra home where he spent two days staying with Lyle while teaching him this swing method. After those two days, Lyle signed a contract for two years with Natural Golf and Martin was locked in as his coach.
Why would an already six-time winner on the PGA Tour, and a player highly regarded by many as one of the best players of his generation put his full trust into a method swing company and a coach with no prior experience of working with PGA Tour players?
Insert, Ken Martin, PGA, a talented player in his own right with a deep obsession and understanding for the game. Martin played college golf at FIU before testing the waters in professional golf.
To support his professional golf journey, Martin took his first golf industry job at Moon Valley Country Club in Arizona where he was introduced to the Professional Golf Management Program in the mid-1980s, entering the associate program before ultimately obtaining his class-A PGA membership in 1988.
Still pursuing professional golf throughout the 90’s while also working, Martin’s passion drew him to teaching after two stints as a Head Professional, changing his PGA Member status to an A-6, self-employed teaching professional. During this time, Martin was introduced to the Natural Golf Company and joined as an Education Coordinator before becoming the Director of Instruction and receiving the opportunity of a lifetime to work with Sandy Lyle.
Throughout the two years Martin spent teaching Lyle, the two also developed a close friendship, leading to Lyle bringing Martin on his bag for several events and even greater opportunities. Martin vividly recalled one of his favorite moments that he had with Lyle.
“During the 2005 Open Championship at St. Andrews, on the last day every grandstand we walked by gave him a standing ovation. When we were coming up 18, you had the grandstands wrapped around 18 green and you had the Royal and Ancient clubhouse in the back and everybody was on their feet giving him a round of applause, it was just really really special stuff,” he said.
From caddying during the 2005 Open Championship at St. Andrews, meeting and working with the great Arnold Palmer and even being welcomed into the very sacred Masters’ Champion Locker Room at Augusta National, Martin and Lyle share a friendship that goes far beyond the golf course.
Just a couple weeks ago, Martin again had a once-in-a-lifetime opportunity, caddying for the eighth time for Lyle at his 42nd and final Masters Tournament. During that week, Martin reminded himself of all the remarkable memories he was a part of during his time working with Lyle.
In conclusion, Martin ended with a quote from another Keiser University legend, Donna White, PGA, she says, “you never know where your golf ball will take you.” For Martin he said, “It's not all me, that golf ball has taken me to a lot of great places and the opportunities still abound.”
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