When members walk into the Boca West Country Club golf shop, they’re greeted by more than apparel, equipment, and displays. They’re met with an energy shaped by intention, creativity, and a standard of hospitality that reflects the vision of Travis Wehrs, PGA. That vision, cultivated over two decades of learning, leading, and innovating, has now earned him recognition as the 2025 South Florida PGA Merchandiser of the Year – Private Category. For Wehrs, the Director of Golf at Boca West, the honor is meaningful because it celebrates retail excellence, and it acknowledges a lifelong passion rooted not in spreadsheets or inventory, but in style, personality, and connection. “One of the reasons I got into the golf business was the retail and the clothing,” Wehrs says. “The way you can show your personality and how golf drives fashion, it’s really meaningful to me.” Wehrs’ path to one of the industry’s largest private club retail operations began far from resort-style clubhouses. He grew up on a small farm outside Lincoln, Nebraska, running hurdles and pole vaulting rather than playing golf. Golf wasn’t in the plan, at least not yet. After two years at the University of Nebraska, Wehrs felt drawn toward something bigger. With family in Southwest Florida, he moved to Fort Myers, unsure where it would lead but certain he wanted a career centered on people and hospitality. Soon after arriving, he opened the Yellow Pages and began calling golf courses. “I wanted to work at a golf course because I wanted to showcase my personality,” he recalls. “I wanted to meet people and be in the hospitality space.” One call led to Olde Hickory Golf & Country Club in Fort Myers, Florida, where he was hired in outside operations in 2000. It quickly became more than a job. He moved into the golf shop and discovered the business side of the game, including customer service, merchandising, and relationship-building that would define his career. Olde Hickory lacked a dedicated retail director, and the responsibility fell to whoever had the passion for it. That was Wehrs. “None of the professionals there really enjoyed retail,” he says. “I was always looking for a way to differentiate myself.” He began meeting with vendors, studying color palettes, designing headwear, and helping redesign the club’s brand mark that lasted for decades. That early exposure to buying, branding, and merchandising philosophy laid the foundation for everything that followed. Even though Wehrs was just 23 and had not earned his Class-A PGA Membership, the Olde Hickory board made a bold decision, naming him the Head Professional. “They said, ‘OK kid, we’re putting all our eggs in one basket. Are you ready?’” Wehrs says. “I knew I wasn’t going to fail.” During this time, he completed his bachelor’s degree at Florida Gulf Coast University through night classes. Wehrs made the board's decision look good, as he spent 11 years as Head Professional at Olde Hickory. He then moved to Fiddlesticks Country Club in Fort Myers, and ultimately to Boca West Country Club in Boca Raton, Florida, where his passion for retail innovation found its ideal platform. With more than 6,000 members and a stand-alone retail building at Boca West, opportunity was everywhere and Wehrs embraced it. Holiday Bazaars became full-ballroom shopping events. Demo days evolved into “Golfapalooza,” a multi-vendor experience he describes as a “demo day on steroids.” Seasonal sales, brand partnerships, and curated collections expanded dramatically. But the most significant shift came in hard goods. “I felt there was a big hole,” Wehrs says. “Members wanted someone they trusted recommending golf balls, wedges, irons, everything.” The solution was hiring Jacob Huizinga, a former Florida State Amateur champion, as Boca West’s dedicated club fitter. The impact was immediate. In his first year, Huizinga completed nearly 500 fittings. Hard-goods sales jumped from roughly $600,000–$700,000 annually to over $1 million. Still, Wehrs emphasizes, it was never about revenue. “The goal was creating hospitality around club fitting, offering a boutique experience.” That experience includes a state-of-the-art fitting studio, advanced loft-and-lie technology, in-house regripping, and meticulous follow-up communication. Alongside service expansion came a renewed focus on brand identity. Boca West’s hibiscus logo has become a defining visual, one Wehrs believes could be globally recognizable. “When you see that hibiscus, you think of Boca West,” he says. “This is one of the finest facilities in the world.” As the Director of Golf, Wehrs oversees more than 230 staff members, including agronomy, golf operations, and retail. His leadership philosophy is simple: be present. “I spend the first couple of hours every day interacting with the team,” he says. “Being visible and being a servant leader matters.” He asks about families, weekends, milestones, focusing on seeing staff as people first. “That connection allows us to rely on each other’s strengths, especially when things get heavy,” he says. Being named the 2025 Merchandiser of the Year is meaningful, but Wehrs views it as a reflection of his team. “I’m surrounded by incredibly gifted, hardworking people,” he says. “I feel really fortunate.”

Fort Myers, FL – In the spirit of the holiday season, the South Florida PGA Foundation had the great honor of visiting Golisano Children’s Hospital on December 16th to present a check for $126,000. Each year, the SFPGA Foundation raises nearly $900,000 to support the local community through the game of golf. This contribution was made possible through the second annual West Coast Play Yellow Birdie Bash, held October 13th at The Glades Golf & Country Club in Naples, where PGA Professionals and supporters came together to make a meaningful impact for local families. The Birdie Bash is one of six major fundraising events conducted annually with the support of PGA Professionals across South Florida. This year’s check presentation brought together SFPGA Foundation Board Members, hospital leadership, patient families, and event participants to celebrate the Birdie Bash’s continued success and its growing impact on children’s healthcare in Southwest Florida. “The Play Yellow Birdie Bash is truly an amazing event,” said Toni Primeaux, Program Director at Golisano Children’s Hospital. “From the generosity of the PGA Professionals to the incredible support from their members, every dollar raised goes directly to helping children in our community. Seeing that level of passion and impact makes this event truly special.” During the 2025 Play Yellow Birdie Bash, 24 PGA of America Professionals competed in an 81-hole team challenge, with every birdie backed by pledged donations. The event raised more than $255,000, benefiting both Golisano Children’s Hospital and the SFPGA Foundation. Play Yellow, founded by Jack and Barbara Nicklaus in partnership with Children’s Miracle Network Hospitals, unites the golf community to support children’s hospitals across the country, helping the 10 million kids treated annually at CMN facilities. Donations to Golisano Children’s Hospital directly enhance its capacity to provide world-class pediatric care. As the only accredited children’s hospital between Tampa and Miami, Golisano continues to receive national acclaim, including multiple “Top Hospital” distinctions from The Leapfrog Group. Since 2022, the SFPGA has hosted six Birdie Bash events, four on Florida’s East Coast and now two on the West Coast. Collectively, these events have generated over $2.1 million to support youth, military personnel, and families throughout the region. The SFPGA Foundation is a non-profit organization dedicated to serving the South Florida community. Guided by the SFPGA and its 2,200 PGA of America Professionals, the Foundation leverages the game of golf to create meaningful opportunities and strengthen the communities it serves.

Naples, Fl. – The Cadillac Pro-Am benefiting the South Florida PGA Foundation brought together PGA Professionals and amateurs for a day of competitive golf and meaningful impact at The TwinEagles Club. A full field of 25 teams, each comprised of one PGA Professional and three amateurs, competed in an 18-hole, team two-best-ball format. A separate low professional Stableford competition was also conducted, giving PGA Professionals an additional opportunity to compete individually. Taking home top honors with a score of 16-under was the team from Colonial Country Club, led by Tim Jankowski, PGA, and amateurs Dale Barina, Dale Ewalt, and Mike Scroggins. In the Low Professional Stableford competition, Justin Bertsch, PGA, claimed the title with a total of 50 points. The South Florida PGA Foundation, the charitable arm of the Section, is dedicated to changing lives in the South Florida community through the game of golf. Funds raised from this event directly support the Foundation’s three pillars: youth, military, and families. The 2025 Cadillac Pro-Am was presented by Cadillac and supported by The Baldwin Group and COURSE RECORD. The South Florida PGA Foundation extends its sincere gratitude to The Club at TwinEagles, including General Manager Bob Radunz, PGA, Director of Golf Justin DeFont, PGA, and the entire staff for their outstanding hospitality and support in hosting this year’s event. Leaderboard

The first paycheck PGA member Cody Sinkler ever earned came from a small-town golf course in Three Rivers, Michigan. Nearly two decades later, he found himself at another public course, this time not as an employee hired to fill a role, but as the person responsible for building an entire golf operation, brand, and identity from scratch. That full-circle journey, from Pine View Golf Club to The Park in West Palm Beach, Florida now frames the significance behind his newest recognition, being named the 2025 South Florida PGA Merchandiser of the Year – Public, an honor that represents far more than retail success. It reflects a vision, a mission, and a deeply personal connection to the place where his career began. At just 16, Sinkler wasn’t thinking about the PGA of America, merchandising plans, or running a nationally recognized operation. He didn’t even play golf. He simply needed a job. Pine View Golf Club, an unpretentious local public golf course was close to home, and that was enough. He cleaned carts, picked the range, handled trash runs, and stayed long after his shift ended, drawn to the unique energy of a public golf course. “What I remember most is the atmosphere,” he said. “It felt like a community. Pine View was where everyone went to be part of something.” What began as a job became a passion. Sinkler worked throughout high school and college, taking on increasing responsibility and learning the ins and outs of daily operations. That path ultimately led him to become a B-1, Associate head golf professional at just 22 years old, an unusually early leadership milestone that shaped his confidence and accelerated his growth in the industry. Even after earning a degree in supply chain management, Sinkler made a defining choice, passing up an opportunity with an aerospace company to pursue a full-time career in golf. That decision, he said, was fueled by the same love for the game that started at Pine View. After college, Sinkler’s career took him to Florida, where he joined the staff at Quail Ridge Country Club in Boynton Beach, Florida and spent nearly six years refining his operational approach, deepening his leadership experience, and developing a strong interest in merchandising. A season at Kalamazoo Country Club (Michigan) broadened that interest, giving him exposure to a top-tier retail environment and the artistry behind great visual presentation. It was through these experiences that he discovered that golf merchandising wasn’t just selling products, it was storytelling. It was about creating an emotional connection between a facility and the people who walked through its doors. But even as he advanced professionally, Sinkler was searching for a role with deeper purpose. The Park offered exactly that. A public golf facility built around accessibility and youth development, The Park represented something rare in the industry as a mission-first model that used golf as a tool to create opportunity. “It reminded me of Pine View,” he said. “A place where anyone could show up and feel like they belonged, only with a mission to help kids in ways my hometown course simply didn’t have the resources to do.” Sinkler was hired as the very first golf employee, stepping into a project still in its early construction stages. Rather than maintaining an existing framework, he had the responsibility and creative freedom to build one. “It wasn’t about following a playbook,” he said. “We were writing it.” When The Park opened its doors in April 2023, excitement was high, but something huge was missing. A visual identity. “We didn’t have a logo,” Sinkler said. “Everything in the shop simply said ‘The Park.’ We needed something that represented the energy of this place.” That identity arrived a few months after opening in the form of a neon green parrot, drawn from the flocks that spontaneously fly across the property every day. The reaction was instant. Items featuring the parrot sold out within days. Guests asked specifically for “the parrot hat.” The 350-square-foot golf shop quickly became a signature part of the experience. Today, The Park is projected to surpass $1.5 million in retail revenue, well beyond its initial $500,000 projection in year one. “We wanted a brand that felt alive,” Sinkler said. “Something fun, bold, and uniquely us. The parrot became that.” Even with the merchandising success, Sinkler remains most proud of The Park’s purpose. The facility reinvests around $1 million annually into youth programming, providing mentorship, academic support, internships, and athletic opportunities for local kids. “A public golf course gave me my start,” he said. “Now I’m helping build a place that gives those same opportunities on an even bigger scale. That’s the part that means the most.” He’s equally focused on his staff, helping PGA Associates move through the program, offering guidance, and supporting the next generation of golf professionals. “Developing people is a huge part of what we do,” he said. “It’s what keeps the culture strong.” Sinkler doesn’t naturally pause to celebrate accomplishments, but what he has been able to build at The Park while reflecting on where he started, the recent recognition allowed him to feel a level of success that is special. “It hit me that everything I’m doing now traces back to that first job,” he said. “I learned what a public golf course can be. Now I get to help build one that pushes that idea even further. That’s a full-circle moment.” The Merchandiser of the Year Award highlights a standout retail program, but the story behind it reaches deeper. A kid who fell in love with golf at a local muni, grew professionally through years of hard work and consistency, and ultimately helped bring an entirely new golf experience to life. At The Park, that story continues one operation, one idea, and one bright green parrot at a time.

“It was shocking, surreal, and one of the greatest honors of my career.” These are the words of Andrew Farrea, PGA, on being awarded the 2025 South Florida PGA Merchandiser of the Year Award in the Resort category. In less than two years in the South Florida PGA Section, Farrea has already made a significant impact as the PGA Director of Golf at The Boca Raton Golf Club, driving substantial merchandise revenue growth and introducing data-driven strategies that elevate both the golf shop and member experience. Farrea’s journey started at Methodist University, where he studied Professional Golf Management, graduating as a PGA of America Golf Professional. Farrea then took his first job at Newport National Golf Club in Newport, Rhode Island as an assistant golf professional. Unsure if a career in golf was for him, Farrea set out to obtain his MBA, applying and being accepted into graduate school at the University of Mississippi. However, during that same time Newport National unexpectedly offered him the head golf professional position. Surprised by the offer, Farrea accepted the position and chose to forgo graduate school. Farrea credits Matt Adams, the former general manager at Newport National, for the guidance he provided, and recognizes Adams for serving as his first mentor in merchandising. Adams stressed the importance of strategic branding, market research, and the many ways to utilize that research to increase sales. Along with merchandising, Adams taught Farrea how to build a great team. “Matt showed me the importance of creating a culture that attracts and nurtures an outstanding group of individuals,” Farrea explained. Farrea stayed at Newport National for eight years before moving to Grand Cayman in the Cayman Islands as head golf professional at North Sound Golf Club. He was there for two years before moving to Ko Olina Golf Club in Hawaii, also as head golf professional. During Farrea’s time in the Aloha PGA Section, he was recognized with the Bill Strausbaugh Award in 2022. The Bill Strausbaugh Award recognizes PGA Professionals who distinguish themselves by mentoring their fellow PGA Professionals in improving their employment situations. At Ko Olina Golf Club, Farrea’s General Manager, Greg Nichols, became another mentor of his. Nichols taught Farrea to spend time gathering anecdotal research, diving into the data, and paying attention to the details that often go unnoticed. Farrea stayed at Ko Olina for four years before deciding he wanted to move back stateside, and fell in love with The Boca Raton Golf Club. Farrea continues to utilize what he has learned to build a great team culture and has seen how it positively affects merchandising. He fosters those working in the facility who aspire to become PGA Professionals one day, and has built an environment that accelerates growth. Farrea has structured outside operations as a fast-track program, with the goal of moving dedicated staff into assistant professional roles within a year. “We want to grow the PGA brand overall and our own property at the same time,” Farrea said. “It worked in Hawaii, and I can see it coming together here in Boca Raton.” This past year,The Boca Raton Golf Club, with the help of 2025 South Florida PGA - Southern Chapter Salesperson of the Year, Kris Saba of TaylorMade, brought a tour-fitting van to the facility, giving club members the opportunity to have a TOUR-level fitting experience. “It was an incredible day,” Farrea said. “In addition to the van, TaylorMade staffed the event with expert fitters building clubs on-site—just like they would for Rory and Tiger.” In just eight hours, the club had shattered a TaylorMade record, producing $75,000 in sales, which was approximately $25,000 more than the previous record. Farrea’s leadership, connections, and strategies led to him earning the Merchandiser of the Year Award in the Resort category. His short time at The Boca Raton Golf Club has been marked by significant growth, with sales increasing by almost 30% in the spring months and continuing to grow throughout the year. Farrea recognizes the significance of what he and his team have accomplished. “There's a lot of weight behind this award and I don't take it lightly,” Farrea said. “I'm very honored to receive it, and thankful to those who gave me the opportunity to do so.”

Vero Beach, FL – The South Florida PGA Foundation celebrated another successful year at the 13th Annual Quail Valley Holiday Pro-Am, held at Quail Valley Golf Club in Vero Beach. The event once again united PGA of America Professionals and amateurs for a day of competition and camaraderie, while raising funds and awareness for the SFPGA Foundation. A record field of 56 teams, each featuring one PGA Professional and one amateur, competed in a Stableford team format across net, gross, and professional divisions. Thanks to the generous support of participants and partners, the event raised more than $15,000, directly fueling the Foundation’s efforts to change lives through the game of golf. Each year, the SFPGA Foundation impacts over 3,400 youth, military, and families through its community-focused programming. This year’s champions included: Gross Division: Dakun Chang, PGA & Andrew Biggadike, 50 points Professional Division: Michael Kostelnik, PGA, 45 points Net Division: Ed Humenik, PGA & Richard Bayliss, 51 points For full results, click here . The South Florida PGA Foundation extends heartfelt thanks to Quail Valley Golf Club, General Manager Kevin Given, and Director of Golf Don Meadows, PGA, for their continued hospitality and commitment to this annual tradition. Appreciation also goes to this year’s supporting partners, including Airshare, Bag Caddie, COURSE RECORD, Garmany Golf, Heritage Creations, Turtleson, and Winston Collection, whose dedication helps make the event possible.

When Will Coleman, PGA got the phone call confirming he had been named the 2025 South Florida PGA Assistant Professional of the Year, his first reaction was simply gratitude. “I was surprised,” he admitted. “Our section is one of the biggest in the country and certainly one of the most competitive for jobs and for talent. I was extremely humbled and grateful to be selected..” For Coleman, now in his third season as the lead assistant professional at Palm Beach Country Club in Palm Beach, FL, the award represents far more than a resume milestone. It reflects an unconventional journey through golf, marked by late beginnings, reinvention, humility, and a steady commitment to doing things the right way. Coleman didn’t grow up dreaming of playing golf for a living. In fact, he didn’t even start playing seriously until he was “19 or 20.” What began as a way to pass time during college breaks, hitting balls on the small course at his hometown in Maryland, quickly grew into something more. “I got hooked on the challenge,” he said. “There was always sort of a problem to solve and something to progress personally. I was attracted to that.” That attraction evolved into what he calls “the right amount of delusion.” At 30 years old, an age when many aspiring pros are already pivoting out of playing careers, Coleman turned professional. He earned status on PGA TOUR Latinoamérica where he spent three years competing. “Golf is very black and white, you're shooting the scores or you're not,” Coleman shared. “I was clearly just not good enough right then.” He tried chasing it a bit longer, but knew he eventually needed to be doing something more sustainable. “Anytime your identity is tied up in something and that picture changes, there’s frustration, sadness,” he said. “But every difficulty is an opportunity.” That opportunity came from Jupiter Country Club in Jupiter, FL, where Coleman had been on staff during his playing years. When he stepped away from competitive golf, the facility offered him an assistant role, his first real entrance into the operations side of the business. Coleman enrolled in the PGA program, passed his qualifying tests, and immersed himself in the golf industry, though he admits he initially had only a “vague picture” of what his future might look like. From Jupiter Country Club he moved to Mayacoo Lakes Country Club in West Palm Beach, where he began to understand that club operations could become a career, not just a fallback. “It was always just a natural evolution,” he said. “Show up every day, do good work, be a good person, and it's gonna carry you forward.” That mindset guided his next step to The Club at Admiral’s Cove in Jupiter, FL, a move he made intentionally. After a successful stretch there, another opportunity came calling. Through connections made in the Chapter and within the Section, Coleman was introduced to Palm Beach Country Club, where he interviewed and was hired as the lead assistant professional. He has thrived in the club’s service-oriented environment. At Palm Beach Country Club, Coleman oversees hard goods, manages tournaments, teaches, and focuses on relationship-building within a small membership that plays just 12,000 rounds a year. “We’re really a service-minded operation,” he said. “It’s a lot of face time, a lot of interactions, a lot of relationship building.” His maturity from entering the industry later than many of his peers has also shaped who he is as a leader within the operation. Working alongside a younger head professional, Coleman sees his role as both supportive and complementary. “We might be at the same experience level, but my age and life experience give me a different viewpoint,” he explained. “I think he trusts me 100 percent in a support role and if I’m thinking the same way he is, then I’m on the right track.” Another element of Coleman’s recent career has been his leadership of the Southeast Chapter Assistants tournaments, a role he stepped into somewhat unexpectedly. Nick Beddow, PGA, who preceded him in the role, asked if Coleman wanted to take it over. “I’d love to say I had this grand intent to contribute, but it was more like, ‘Okay, yeah, I’ll take it.’” But the role quickly became meaningful. “It’s been a chance for me to play a different role within the chapter,” he said. “Coming from a playing background, it was always about ‘How does this benefit me?’ Now it’s about service, providing tournaments and venues for assistants to compete and meet each other.” He also acknowledges that the role allows him to mentor younger professionals, something that comes naturally at this stage in his career. “When you're a 25-year-old assistant, a volunteer position doesn't sound that attractive,” he said. “But I’ve played all the golf I need to play. Let me give a little back. If I can help steer someone in a direction that benefits them down the road, I’m extremely happy to do that.” When notified about the award, Coleman felt the recognition reflected the totality of his journey, one defined by steady growth, evolving goals, and an embrace of service. “It means a lot to be thought of for this recognition,” he said. “I’m grateful someone thought I was deserving of the award.”

If an individual's life can be traced not by the spotlight one seeks but by the work they quietly shoulder, then Jack Shoenfelt, PGA stands as one of the true craftsmen of the South Florida PGA. Along with fellow Professional, Karl Bublitz, Shoenfelt enters the South Florida PGA Hall of Fame as a member of the Class of 2025, joining a lineage of 51 others who helped shape the identity, values, and excellence of the Section. For someone who rarely sees himself as anything but a “simple Midwestern kid who worked hard,” the recognition feels almost surreal. “Oh, it was very humbling,” Shoenfelt said. “I called Karl and told him, they must be running out of ideas to have us in there.” That humility is part of what makes Shoenfelt beloved. But behind the quiet manner is a life in golf marked by grit, stewardship, mentorship, and a work ethic forged long before he ever set foot in South Florida. An Akron, Ohio native, Shoenfelt grew up in an environment where family mattered, work was expected, and nothing was handed to you. His early jobs in golf as a kid weren’t in the golf shop but on the course itself, mowing greens, cutting holes, raking bunkers, doing whatever needed to be done at his friend's family-owned 9-hole golf course. “We did everything,” he said. “I actually thought I was going to end up being a superintendent.” Shoenfelt didn’t start playing golf seriously until high school, but earned a scholarship to Malone University in Canton, Ohio. Upon graduating, Shoenfelt took a job in Akron where the head professional offered blunt advice. “He told me, ‘Son, you don’t want to get in this business.’ Told me all the negatives. He said, ‘call me tomorrow if you still want the job.’ So I called him. I said, ‘Yeah, I want the job.’” Eventually tired of the northern climate and with a desire for year round balance, Shoenfelt moved south. “You’re working from 6 a.m. to 10 p.m. up there,” he said. “It wasn’t good if you wanted a family.” Shoenfelt worked seasonally for three years before taking a permanent job in Florida, a move that would shape the next four decades of his life. Shoenfelt’s professional foundation in South Florida was built at Boca Grove Golf & Tennis Club in Boca Raton, where he spent nearly a decade rising from assistant professional to director of golf. “I loved Boca Grove,” he said. “The people treated me fantastic. I wouldn’t have left if this opportunity hadn’t come up.” That opportunity was ownership, the dream he had carried since those teenage years working on his friend’s family golf course. When longtime PGA Professional Burl Dale sent word he intended to sell Oriole Golf & Tennis Club in Margate, Fl, Shoenfelt saw his future. Ownership, for Shoenfelt, was never about prestige. “There’s a million reasons,” he explained. “Being your own boss, doing your own thing. A lot of that came from working at my buddy’s course.” Today, more than two decades later, Shoenfelt is still the one turning the key in the morning, still fixing roofs and toilets, still doing whatever the facility needs. “It’s like buying a job,” he said. “But I enjoy coming in every day. I come six days a week.” When Shoenfelt took over, Oriole had a reputation. “It was always the lowest-end course around,” he shared. “Known for cheap rates and never closing.” For 10 years, the goal was simply survival. But slowly, steadily, with careful investment and patience, Shoenfelt rebuilt the reputation. “About 10 years ago we put in new greens,” he said. “That was huge for us. And we just continue to make improvements. I think we get better every year.” At the Chapter and Section levels, Shoenfelt didn’t seek leadership roles but rather was put into a position of leadership in the Southern Chapter. “They just put me on the ballot,” he said laughing. Once elected, he embraced the work, serving as treasurer, vice president, and president over six years, helping create pro-ams, annual youth summer camps and emphasized participation that reshaped the chapter’s culture. “We’d have 60, 70, 80 kids in the annual summer camps,” he said. “We went to three or four different facilities in Broward and Dade.” These programs left a deep legacy that others carried forward. As far as playing accomplishments, which he certainly downplays saying, “I’m a middle-of-the-road PGA pro,” Shoenfelt qualified for and competed in the Honda Classic, the Doral Ryder Open, and Nike/Web.com Tour events. He also won the SFPGA Senior PGA Professional Championship in 2021, his highest Section playing accomplishment and the one he is most proud of. When it comes to receiving recognition, that has never been Shoenfelt's motivation. Over his time as a member of the SFPGA, Shoenfelt has been nominated for several annual awards, but has never filled out the application, not wanting to take an opportunity away from someone else. “One of those awards can help the kids,” he said. “Good for their resume. But I don’t need it. I’m not going anywhere. I’m right where I want to be.” While that mindset has always been the same, being inducted into the Hall of Fame is different. “I wasn’t expecting it,” Shoenfelt said. “Very humbling. Very honored.” The South Florida PGA is honored to recognize Jack Shoenfelt as a member of the Hall of Fame not only as a Hall of Fame professional, but as a Hall of Fame person. The kind of person who lifts up others without seeking credit, and builds a community by simply showing up, every day, with purpose.

If a man is indeed known by the company he keeps, count Karl Bublitz as one who reveres the class of elite individuals with whom he will now forever be associated. Along with Jack Shoenfelt, his fellow classmate for 2025, Bublitz recently was inducted into the South Florida PGA (SFPGA) Hall of Fame, the highest honor an individual can receive within the Section. For a guy who once spent a summer of his youth moving sprinkler heads late into the night from one hole to another at a course in his native St. Clair County, Michigan, there is something almost surreal about sharing the spotlight with a "who's who" among the other 51 SFPGA Hall of Fame members. "I mean, to know my name is now there with Jack Nicklaus, Jim McLean, Bob Murphy, Bob Toski, and [former PGA of America CEO] Joe Steranka, wow," Bublitz says as his voice trails off. Achieving immortality within the second largest of the 41 PGA of America Sections is the ultimate byproduct of a career that Bublitz describes in its simplest form and with the highest of ideals. "I'm a servant," he says, "and we, as a team, do not fail. We're not going to lose. The product and experience that we provide to our customers, will not be duplicated anywhere else. Their ROE, the Return on Experience for our customers, will not be beaten." That mantra of leadership has extended to his commitment to the SFPGA itself, with Bublitz serving as the Section's President from 2019-21 and being named the 2012 SFPGA Golf Professional of the Year. Bublitz, a PGA of America Member since 1995, is the PGA General Manager for the Collier Rod and Gun Club in Naples, Florida. He is currently assisting with the planning and development of the County's first facility to feature sporting clays, archery, a trail system, and a championship 18-hole golf course, expected to open in 2028. In many respects, Collier Rod and Gun Club represents the exclamation point for Bublitz, who has worked at five other facilities in South Florida since he made the area his permanent home in 2004. Bublitz got his start in the golf business at Rattle Run Golf Course in Michigan, where those muggy summer nights spent changing the sprinkler heads -- typically from 8:30 p.m. to as late as 1:30 a.m.-- for owner Lou Powers afforded him the opportunity to play the game when the sun came back up. Yet it wasn't until PGA Professional Dan Hansen offered Bublitz an assistant professional position at The Moors Golf Club in Portage, Michigan, that the vision of golf as a career began to come into focus for him. For it wasn't until then that Bublitz met the man for whom, as he admits, "I owe my success." When Jim Butler left The Moors to become an assistant professional at The Forest Country Club in Ft. Myers, it created an opening on the staff among assistant professionals. Bublitz then rose in the ranks. And before long, as he would spend his winters in Florida, Bublitz went to work with Butler at The Forest. Ultimately, Butler saw in Bublitz the myriad of skills he admires in a PGA Professional, and when Butler became the General Manager, he hired Bublitz to be his PGA Director of Golf at Grey Oaks Country Club, the sprawling, 54-hole facility in Naples, where Bublitz oversaw a team of 22 golf professionals. "Look, I was a kid who could have gone in any direction," Bublitz admits. "I needed mentorship, and Jim was my guiding light. He helped me look at things in a bigger way than just the day-to-day activities, both in my personal life and my professional life. People are everything in this business, and you absolutely want to be around someone like Jim." Butler, now the CEO of Club Benchmarking, a leading online management tool that provides key data for clubs, says that Bublitz stands alone. "I had many PGA golf professionals work for me and with me, and Karl, by far, is the best one on many levels. Karl is the absolute best at customer experience for any PGA Professional who I have worked with in my 35 years of being a PGA Member. He is organized, he's a leader, and he always puts the club members first. Karl trains his staff to be warm and receptive to the customer, and make each member feel that they are the most important person in the golf shop. "Karl's operations in golf tournaments, merchandising, training staff, business planning and financial performance exceeded expectations on a continuous basis at Grey Oaks. The highest compliment that I can give Karl is if I was starting a facility today, he would be the first person I would call to lead the facility because he is a proven winner." Rich Ter Haar was the PGA Head Professional for Bublitz at Grey Oaks, and he succeeded his boss as Director of Golf when Bublitz took on the opportunity at Collier Rod and Gun Club. "I can think of no one more deserving of induction into the South Florida PGA Hall of Fame than Karl Bublitz," Ter Haar says. "His passion for creating the best member experience possible, respect for the traditions of the game, and genuine care for people have defined his entire career. At Grey Oaks, he created an environment where the golf experience is not just about the game itself but about belonging, camaraderie, and shared pride in the club. His leadership raised service standards and inspired his team to embrace excellence every day. Karl has not only achieved great professional success but has also made everyone around him better—through mentorship, friendship, and example. His influence extends far beyond his own club, as he has shaped the character of the South Florida PGA community itself." So true. In fact, Bublitz worked closely with Geoff Lofstead, the longtime executive director of the South Florida PGA, to frame a comprehensive business plan for the Section, which counts more than 2,100 PGA Professionals in its ranks. And he did so with his term as President coinciding with the devastating effects of COVID-19. "My whole focus during that time was to help Geoff and his team with whatever they needed," Bublitz says. "Communications was everything, so Geoff and I were on the phone multiple times a day and we stayed in touch with as many of our golf professionals as we could." Caring for, and mentoring his fellow Professionals, is evident through the more than 20 PGA Professionals who have worked for Bublitz who now have titles of Head Professional or higher. "It's a source of great pride," he says. His caring for his community shines through with the time Bublitz has spent installing windows and helping with other needs for the Habitat for Humanity homes that the SFPGA, through its Foundation, has constructed in 13 of the 14 counties it encompasses. "We'll get all 14," Bublitz is quick to add. He talks about culture, which surely will be unmatched when Collier Rod and Gun Club welcomes its members in a few years. Led by Bublitz, ever the servant. That kid who needed direction and got it, and who, as a man, has paid it back in mentoring and caring for others. And then one day, the phone rings, and you're told that you're going to be up on the mountaintop of your profession. Alongside legends named Jack, Jim, Murph and Toski. And you're thunderstruck. Wow. "I am so humbled," Bublitz says. "You know, I love what I do, and I want to do it for as long as I can be helpful. Next to having my children, it's the greatest honor of my life to be inducted into the South Florida PGA Hall of Fame. This is it."