In 1954, Robert Trent Jones was asked by a group of developers in Coral Ridge to build a golf course. Upon agreeing that Jones could own and operate the facility, Coral Ridge Country Club was developed.
For the next several decades Jones and his wife ran the club with the help of their two sons, Robert Trent Jr. and Rees Jones. In 2000, the legendary architect passed away, leaving the ownership of Coral Ridge to his children.
In 2004, a partnership group reached out to the Jones brothers about potentially buying Coral Ridge from the family. This group included now Managing Partner and General Manager, JJ Sehlke, PGA.
For Sehlke, this was not his first time involved in the purchase of a club/development.
The son of a PGA Life Member, Jerome Sehlke, Sehlke was entrenched in golf from an early age, first working in the shoe room in the early 80’s at Grande Oaks Golf Club, formerly known as Rolling Hills Country Club.
Sehlke went onto study finance and play golf at the University of Miami, before finishing his degree at Nova Southeastern University. During this time, Sehlke took classes at night while working in the bag room and as an assistant professional at Grand Oaks under Tom Pomante, PGA.
While working in golf as a way to pay for school, Sehlke had zero interest in making a career in golf. “I was interning with different financial groups, I was going to do anything but golf,” he said.
Upon graduating, Sehlke was offered a deal by the ownership group of Grande Oaks that he simply couldn’t deny, ultimately establishing his career in golf.
“In 1992, I would have been 24 and the owners of Grande Oaks said, will you be our Director of Golf and we will pay you 1,000 bucks a week?”
Sehlke, remembered thinking to himself, said, “I'm rich, this is amazing!”
Sehlke remained in that role until 1996 when he decided to go back to school to earn his masters in finance. Having maintained a strong relationship with the ownership group of Grande Oaks, Sehlke was offered the General Manager position, overseeing the entire golf and hotel operations.
After two years, Sehlke, as he describes it, was “sold” to Boca Resorts, Inc., another ownership group that focuses on high end luxury communities. With several projects lined up in the Hilton Head Island area, the company wanted to bring Selkhe on as a minority partner to oversee golf and staffing.
Selkhe would stay involved with the group until 2004 when a longtime family friend and Coral Ridge Country Club member, Phil Smith, owner of Phil Smith Automotive Group, called with an offer.
He said, “if I buy a country club, will you come down and be my partner, manage it and oversee it for me?”
Reluctant to say yes due to the fact Selkhe and his wife just had their third child and were happy with their life in Hilton Head, Smith made an offer Sehlke could not deny.
In 2004, Sehlke, Smith, former Florida Senator, Jim Scott and other local businessmen purchased Coral Ridge Country Club from Rees and Robert Trent Jones Jr.
At the time, Coral Ridge featured one 18-hole championship course designed by Robert Trent Jones and the American Golfers Club - a public, daily fee, executive course with a driving range.
In 2005, hurricane Katrina made a significant impact on the property, ultimately closing down the American Golfers Club. As a result, Sehlke was dealt a 10-year rezoning project which resulted in building 45 homesites, a city park and brand new par-3 course, named the Rees Jones Nine. All in an effort to improve the community environment of Coral Ridge Country Club and the surrounding communities.
Fast forward to 2020, Coral Ridge was looking to redesign the golf course and reached out to Rees Jones to do a complete ground-up restoration on his dad’s original project, ultimately reopening the course in December 2020.
While consistently moving locations and jobs early in his career, Sehlke could not be more proud of the obstacles he has overcome and legacy he is now a part of at Coral Ridge Country Club.
During the early stages of his career, Sehlke considered regaining his amateur status and forgoing his PGA Membership but recalled a very important conversation with John Reed, a mentor of Sehlke, that changed the outlook on his career.
He said, "you have two options right now, do you want to work at a club or do you want to belong to a club?" “Because you have to decide what you want to do.”
Now, Sehlke is pleased to say he works at a club, belongs to a club and owns a club.
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