August Member Spotlight: The Value of Mentoring - Jeff Fitzherbert, PGA
“I can remember sitting in the caddie yard just watching what the assistant professionals and head professional did and saying wow, I wouldn’t mind doing that one day.”
As a youngster in the North Shore region of Massachusetts, Jeff Fitzherbert, PGA wanted to start making money and decided to go to his local municipal course to become a caddie.
At 12-years-old, thanks to his new caddie gig, Fitzherbert, who grew up playing hockey, was now hooked on the game of golf.
During his time as a caddie, Fitzherbert observed the PGA Member staff closely, thinking to himself, if professional sports don’t work out, this could be a really good career as he recalled the staff playing an instrumental role in his early stages.
Due to injuries, Fitzherbert soon realized hockey wouldn’t work out and he switched his full focus to golf around the age of 16, setting the goal to play college golf.
Fitzherbert’s college golf aspirations led him to Miami Dade College, where he played for two years. As many college golfers do, Fitzherbert decided to leave school and begin the grind of chasing professional golf.
During this time, Fitzherbert began working in outside operations at Boca Woods Country Club, his first industry job and the ultimate springboard for the rest of his career.
Similar to his time as a caddie, Fitzherbert’s observant nature led staff to take an interest in him as a young employee. After six months in his outside role, the head professional at the time began exposing Fitzherbert to what an assistant professional role looked like, a role Fitzherbert then held for the next couple years.
Fully immersed in the golf industry, Fitzherbert recalled the moment his career took off, when Dave Salerno, PGA was hired as the head professional at Boca Woods. Salerno instantly fell into a mentorship role for Fitzherbert, becoming a key component in his development.
No longer chasing the dream of becoming a professional golfer and with the encouragement of Salerno, Fitzherbert set his goal to become a PGA Professional and began the program in 1992.
At the time, business school was required for all PGA Associates and Fitzherbert needed to go.
“I said to my boss (Salerno) I can't go, it's the middle of February.” Salerno responded, “you're going, I'll watch the shop, you're going to business school.”
From there, Fitzherbert got through the week-long business school in Atlanta and was off and running.
In December 1993, Salerno took the director of golf position at BallenIsles Country Club, while Fitzherbert stayed at Boca Woods. Just two months later, Fitzherbert received a call from Salerno letting him know there was a spot for him and by March of 1994, Fitzherbert started at BallenIsles.
Three years later, Fitzherbert gained his class-A PGA Membership, giving him the confidence to make the next stride in his career, which came in 2002 when Fitzherbert was moved into the head professional role at BallenIsles. Fitzberbert remained in that role for the next 10 years, maintaining his already humble attitude and the passion for learning.
“The first thing I learned and probably the most valuable thing I've learned over time is listening to those who are smarter than me, watching those that are better than me and just learning from them,” said Fitzherbert.
That humble attitude and commitment to BallenIsles eventually led Fitzherbert to obtain the director of golf position in 2013, the position he currently holds today.
Fitzherbert heavily credits his mentor, Salerno and several other PGA Members for taking interest in him and developing him into the professional he is today. As the director of golf, mentoring the next generation is extremely important to Fitzherbert.
“Between head professional Chris Hayes, PGA and myself, we are their mentors," he explained. “I enjoy being out there with the teams, I enjoy mentoring them, I enjoy pumping them up and getting them ready for their next job. I love the development side of things.”
To say Fitzherbert has “paid his dues” would be an understatement as someone who has made his way from an associate assistant professional to a PGA director of golf, all at the same facility. During Fitzherbert’s nearly 30 years at BallenIsles he has been a part of three clubhouse renovations, six total golf course renovations, the recent east course and teaching center renovations and an initiation fee that has grown nearly seven-times in cost.
Starting off as a 12-year-old caddy just trying to make a couple bucks, to overseeing a facility to the magnitude of BallenIsles, Fitzherbert is a prime example of how a humble attitude and the willingness to learn from others can take you as far as you want, and he still holds that same attitude today.
“My philosophy is that it is the team that is in front of you, those people on the front lines are the ones that make the difference day in and day out.”



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