- Retain and Strengthen the Golfing Core
- Engage the "Lapsed"
- Drive New Players
Next Step Program The National Player Development Committee wanted to make a next step program available to help those members who wanted an additional resource to compliment Get Golf Ready. This curriculum is designed to provide a consistent format for PGA members and apprentices to use and to adapt to the specific needs of their clientele. Learn more HERE. Player Development - Operations Execution Did you know, in a 2014 survey at the best facilities, of the 20 most influential tactics to generate incremental revenue, only 7 were implemented at more than 50% of the facilities. Top 5 ranking to drive revenue:
1. Execute Know Your Customer Service Interactions 2. Invite the Local Media 3. Provide Instructor Incentives 4. Participate in the Community 5. (a) Market Specifically to Women's Groups 5. (b) Conduct PGA Junior League and/or TEAM Golf programsTo learn more about all 20 activities please click HERE. Get Involved - Community Action Generating new clients is one of the biggest goals of the Golf 2.0 initiative and a goal of every PGA teaching professional in the nation. Generating new golfers is as vital to keeping the industry alive as it is to keeping PGA professionals in business. To get new clients, you need to start thinking outside of the box and go after a new demographic of clientele that may never otherwise find their way to your facility. To generate new customers, and potential new members, start getting involved in local community projects and functions. Offer free lessons as raffle items at local charity events, or put on a free, short clinic at your next church picnic. Invite one of your current clients to bring three friends who are new to the game in for a free lesson in exchange for a free session. To generate new membership, you need to generate interest in new areas. Sacrificing one free group lesson may in turn generate five new full time clients. Becoming a friendly face in the community can help to grow the game and grow your clientele. Partner with Park and Recreation Departments to Grow your Business - Lee Stroever In 2013, Lee Stroever of North Palm Beach Country Club had huge success reaching out to the town’s recreation department to market his summer Team Golf program. In less than a week, Lee had 40 juniors that were interested in participating. Whether you are a municipal or private facility, use your local recreation department to help market your programs (juniors, family, adults). Most towns send out email blasts with local programming information, or can post information on their websites. This is often a free resource to market your programs and reach those who you might not have reached otherwise. Women & Golf: Demo Days – Karl Bublitz So many times there is that intimidation factor; you have ten guys in a row hitting a demo product and the women do not feel comfortable stepping in there. Women only demo days counter act that. Being able to set something up specifically for women really creates more enthusiasm for their female members. Having the ability to put the correct clubs in their hands, as well as provide a comfortable atmosphere for them to try the equipment, gives Grey Oaks the upper hand in their golf club buying decision and hopefully leads to future purchases in their golf shop. Best Practices - Judy Alvarez - Create Revenue Through Engaging Female Golfers Judy Alvarez has found a way to engage female golfers and increase revenue by almost $3,000 from her one-day “Women, Wine n Wedge” events. For Judy's event flyer click HERE.
- Revenue: $30 pp x 35 women = $1,050
- Additional F&B revenue post event at bar, $250
- Golf Shop Sales: Six wedges sold @ $110.00 each, $660
- 10 additional private lessons ($75 minus 10% discount = $67.50 x 10 women), $675
|Get the Golf 2.0 Player Development playbook HERE.|
|Get the Golf 2.0 Know Your Customer playbook HERE. Know Your Customer Tactics|
|Connecting With Her playbook HERE.|