Lara Pavloff, PGA Head Golf Professional at Biltmore Golf Club has been named the 2017 Merchandiser of the Year at a resort facility. Lara’s merchandising strategy is to build excitement around the newest trends and fashion, which she credits, is a team effort. They do their best to offer fashionable products that are not easily found in other retail outlets. “We also use upsell tactics with product placement to increase margins. I have my staff always offer a matching hat with a new shirt. If the hat is not purchased or the customer is not interested we always attempt to offer a glove or divot tool to accompany the purchase. These are items with strong profit margins and also help our dollars per round,” says Pavloff. Pavloff started as an Apprentice in 2009 at Trump National Doral. After moving back to Florida she went to her now home facility, Biltmore Golf Course. Lara was elected into member status in 2014. “Being a PGA professional is so much more than a title. My profession allows me to do what I love and meet and be around so many tremendous people. The PGA has afforded me the opportunity to do something every day that never feels like a job and for that I am very grateful,” says Pavloff. Pavloff, along with the other South Florida PGA Annual Award Recipients will be recognized at the Annual Awards and Hall of Fame Dinner in November. Click here to view all the award recipients.
Supported by PXG and Orange Whip Trainer, the 2017 Annual Teaching Symposium was a great success! This two day annual seminar featured the following speakers who came from near and far to speak to over 110 South Florida PGA members and apprentices. Dr. David Cook Ed Ibarguen, PGA Joe Hallet, PGA Jerry Tucker, PGA Don Law, PGA & Kenny Leech Mark Durland, PGA Each presenter provided valuable content, with the goal of helping those in the room grow as instructors and golf professionals. Topics discussed included teaching juniors, and the importance of them to the growth of the game. Putting techniques that will help enhance your students skills. The mental game, and how it plays a large role in the succe ss of a golfer. Along with the importance of relationships and the framework for why PGA Professionals do what they do. From start to finish, they provided engaging content creating a dynamic atmosphere. Special thanks to all those who made the event possible, including Section Education Chairperson, Kevin Compare. Stay tuned for upcoming seminars and information regarding the 2018 Teaching Symposium!
Jim Maitland of Imperial Headwear has been named the 2017 South Florida PGA Salesperson of the Year. Maitland has been in the golf industry for 38 years and has represented numerous companies throughout his tenure. He had the honor of serving on the South Florida PGA Advisory Board for 16 years, a board that members are asked to participate in and typically only serve 2 year terms. In the 90’s, Maitland sponsored multiple Section Championships. Maitland considers this award a “team award” and credits his wife Jan for his success. “Winning this award means the world to me. I am grateful to win knowing all the good the South Florida PGA does. Being involved in an industry for 38 years, whose roots are character and integrity and have people who exemplify it has been an honor,” says Maitland. Maitland, along with the other South Florida PGA Annual Award Recipients will be recognized at the Annual Awards and Hall of Fame Dinner in November. Click here to view all the award recipients.