Welcome to the “Best Practice” page for the South Florida PGA. The goal with this information is to provide PGA Professionals opportunities to share ideas, learn new programs and help promote the game of golf within south Florida.
Below you can find useful tips and review success stories from other PGA members in south Florida. Growing the game of golf will not only help ensure the future of the game we all love, but can help generate revenue for you and your facility by reaching a new market of consumers that have never played or lapsed from the game. Hopefully you will find something that will speak to you and inspire you to help implement these growth of the game tactics at your own facilities.
If you have ideas you would like to share and include into this page please contact Tyler Wolford, Player Development Manager at the South Florida PGA. Email: firstname.lastname@example.org
May 2016 – Jared Isaacs, Player Development Workshop (Recap)
April 2016 – Quail Valley Golf Club, Ladies Boot Camp
March 2016 – Nick Pincket, Team Program for Junior Golfers
December 2015 – Stoneybrook Golf Club, Team Golf
November 2015 – Judy Alvarez, Adaptive Golf Program
November 2015 – Jared Isaacs, The Importance of Follow-Up
October 2015 – Terry Aperavich, Life Member & Social Media
Next Step Program
The National Player Development Committee wanted to make a next step program available to help those members who wanted an additional resource to compliment Get Golf Ready. This curriculum is designed to provide a consistent format for PGA members and apprentices to use and to adapt to the specific needs of their clientele. Learn more HERE.
Player Development – Operations Execution
Did you know, in a 2014 survey at the best facilities, of the 20 most influential tactics to generate incremental revenue, only 7 were implemented at more than 50% of the facilities. Top 5 ranking to drive revenue:
1. Execute Know Your Customer Service Interactions
2. Invite the Local Media
3. Provide Instructor Incentives
4. Participate in the Community
5. (a) Market Specifically to Women’s Groups
5. (b) Conduct PGA Junior League and/or TEAM Golf programs
To learn more about all 20 activities please click HERE.
Get Involved – Community Action
Generating new clients is a goal of every PGA Teaching Professional in the nation. Generating new golfers is as vital to keeping the industry alive as it is to keeping PGA Professionals in business. To get new clients, you need to start thinking outside of the box and go after a new demographic of clientele that may never otherwise find their way to your facility. To generate new customers, and potential new members, start getting involved in local community projects and functions. Offer free lessons as raffle items at local charity events, or put on a free, short clinic at your next church picnic. Invite one of your current clients to bring three friends who are new to the game in for a free lesson in exchange for a free session. To generate new membership, you need to generate interest in new areas. Sacrificing one free group lesson may in turn generate five new full time clients. Becoming a friendly face in the community can help to grow the game and grow your clientele.
How Well Do You Know Your Members?
Jan 2016: Over the holidays the golf staff at Grey Oaks Country Club noticed one of their members who did not show up for his tee time with his normal group. Right away the staff member became concerned and called his home, knowing he was an extreme diabetic who lived alone. Upon receiving no answer on his home phone, he then tried his cell, once again no answer. He knew something had to be wrong so he did everything he could to track down someone who could get in contact with the member. After contacting the member’s condo security staff and finally his girlfriend, someone was able to get into the member’s condo where he was found unresponsive. He was rushed to the hospital where he received the care he needed to make a full recovery. Knowing your members can have a meaningful impact and in this case helped a member during a time of crisis.