Lara Pavloff, PGA Head Golf Professional at Biltmore Golf Club has been named the 2017 Merchandiser of the Year at a resort facility. Lara’s merchandising strategy is to build excitement around the newest trends and fashion, which she credits, is a team effort. They do their best to offer fashionable products that are not easily found in other retail outlets. “We also use upsell tactics with product placement to increase margins. I have my staff always offer a matching hat with a new shirt. If the hat is not purchased or the customer is not interested we always attempt to offer a glove or divot tool to accompany the purchase. These are items with strong profit margins and also help our dollars per round,” says Pavloff. Pavloff started as an Apprentice in 2009 at Trump National Doral. After moving back to Florida she went to her now home facility, Biltmore Golf Course. Lara was elected into member status in 2014. “Being a PGA professional is so much more than a title. My profession allows me to do what I love and meet and be around so many tremendous people. The PGA has afforded me the opportunity to do something every day that never feels like a job and for that I am very grateful,” says Pavloff. Pavloff, along with the other South Florida PGA Annual Award Recipients will be recognized at the Annual Awards and Hall of Fame Dinner in November. Click here to view all the award recipients.
Jim Maitland of Imperial Headwear has been named the 2017 South Florida PGA Salesperson of the Year. Maitland has been in the golf industry for 38 years and has represented numerous companies throughout his tenure. He had the honor of serving on the South Florida PGA Advisory Board for 16 years, a board that members are asked to participate in and typically only serve 2 year terms. In the 90’s, Maitland sponsored multiple Section Championships. Maitland considers this award a “team award” and credits his wife Jan for his success. “Winning this award means the world to me. I am grateful to win knowing all the good the South Florida PGA does. Being involved in an industry for 38 years, whose roots are character and integrity and have people who exemplify it has been an honor,” says Maitland. Maitland, along with the other South Florida PGA Annual Award Recipients will be recognized at the Annual Awards and Hall of Fame Dinner in November. Click here to view all the award recipients.
Andrew Filbert, PGA Assistant Golf Professional at Bonita National Golf and Country Club in Naples, has been named the 2017 South Florida PGA Omega Player of the Year. He accumulated 930 points in the Omega Player of the Year Race. This is the first time Filbert has been named South Florida PGA Player of the Year. With an impressive finish to his season, Filbert was victorious at two of the South Florida PGA’s major championships: The Discover Global Network Fort Lauderdale Open and the South Florida PGA Professional Championship/Section Championship. Additionally, he placed in the top 15 at the Florida Open Championship in July. Filbert competed in the 2017 PGA Professional Championship at Sunriver Resort in Sunriver, Oregon, where he finished in the top 100. He also participated in the 2017 National Car Rental PGA Assistant Championship at The Quarry Golf Club in Naples where he finished tied for 8th. With his victory at this year’s South Florida PGA Professional Championship/Section Championship, Filbert earned himself a spot in the 2018 Puerto Rico Open pending its status. As a result of winning the Omega Player of the Year points race, he has earned a spot in the 2018 Honda Classic.